In 1986, brothers Axel and Serge Van den Bossche decided to take over their mother’s business under the name of Serax. What started with a series of flower pots soon grew into an extensive range of decorative articles. In the early nineties the management team was strengthened with the arrival of Frank Lambert and the business moved to Kontich.

Today, the Serax collection includes no less than 4,000 interior objects, ranging from original glassware to elegant dinnerware and tealight candles.

Serax formed the basis of a significant (r)evolution in the floristry sector. Designs created by Belgian and international designers emerged and changed this sector forever. This ambition continues to define Serax’s reason for being, except that the playing field has expanded. Decorative objects, tableware collections and small furniture articles have been added to the collection, while never losing sight of the core philosophy of accessibility, quality, design. Today, Serax serves as a design platform, where synergies are created between Belgian and international designers. Serax always retains its ambition of offering its customers accessible, high-quality and functional design.